We had another fantastic Developer Day last week with some incredibly innovative projects and product ideas. In addition to the Webtrends team on hand (16 Engineers and Services team members), 10 Webtrends Partners traveled to our Portland office to learn more about our latest services and technologies, and build some cool stuff with us. Everyone had a great time (thank you all for joining us!), and the demos at the end of the day were down-right inspiring.
Many projects were proof of concepts, and several were projects that everyone will have access to at some point soon. Here's a teaser of a few of the ideas people were working on:
1) Pulling data from Webtrends into CRM systems. We've had the capability of pushing data into Microsoft Dynamics and Salesforce for years for Sales teams, but one of our Engineers added a few new tricks into the mix that steps up the integration for Marketing organizations. Very slick.
2) Customer scorecards. Our Excel integration is very powerful. Customers, Partners and our own Webtrends Services teams are building some powerful scorecards and dashboards leveraging Excel and our web services.
3) New SDKs and APIs for data collection. Alex announced at our Engage conference that we're going to be adding a new data collection API into our growing infrastructure of "open" services. The Engineers working on that API were able to develop and demonstrate SDKs for developing apps in a variety of platforms to leverage the new data collection API (which is in early alpha stage at the moment). Are you planning, designing, or building any mobile apps (Pre, iPhone, Blackberry, Android, etc.), or desktop apps (AIR, Flex, Widgets), or any other internet-ready apps? We've got some cool stuff in the works.
4) Clever delivery of data. More often than not we are reviewing Webtrends data in a browser, or via Excel. There are other mechanisms that might be more appropriate for different situations. How about a text message update? Or even a friendly voice to leave you a voicemail? One of our fabulous Partners (William Garrison from ExactTarget) built an interface demonstrating the possibilities in this area leveraging their Email, Voice and SMS technologies to deliver timely reporting or scorecard-friendly data. Great job William!
My favorite part of our Developer Day's is getting a chance to work with everyone in an open and collaborative way. There's so much creativity and innovation possible with an open architecture. We're looking forward to our next Developer Day (probably in July...I'll post an announcement when we know more...). We hope you can join us.
This is such a great thing you are doing. If you ever allow non-developers to participate, i.e. to kibitz or brainstorm, let us know!