I am very pleased to announce the launch of a market-leading data collection capability for Webtrends. The addition of this API to our capabilities is another example of why Webtrends is the most powerful, open and elegant solution in the industry.



Keeping with our commitment to gather your feedback and deliver the most relevant of tools, we are making this new capability available in Beta for all of our customers and partners to use now.  Please help us help you by getting involved today. Push the limits! Get creative! Then let us know where we can improve on the capabilities. We will continue to evolve the API. Anything that connects to the internet is fair game.



As you, our customers, continue to expand your online presence beyond your web sites, it is our responsibility to grow our own measurement capabilities ahead of your evolving needs. Our data collection API is a critical addition to your arsenal of tools for collecting new data. The primary purpose for the API is to track behavior across various media that access the internet where traditional site tagging isn't possible or an optimal fit.


What is it?

Webtrends Data Collection API is a REST based web service that allows our clients and third party application developers to programmatically send data to our hosted data collection service. This information is then processed as a standard data source by both Webtrends Analytics and Marketing Warehouse.



Who can use it?

The Beta is open to all Webtrends customers and partners.



When should it be used?

The API is best leveraged to address real time data collection needs from non-PC based browsers. Regardless of the type, there is a need to track the adoption and usage of your applications by your customers, to continuously improve your products. In cases where JavaScript isn't the best option, you now have the ability to programmatically send user behavior information, as it happens, to Webtrends for reporting and analysis.



A few prominent examples:


·         Mobile web sites

·         Mobile applications (iPhone, Blackberry, Android, etc.)

·         Point of sale (MW)

·         Desktop applications

·         Video game consoles



What about an On-premise offering?

We are initially releasing this capability in our hosted solution. In a subsequent release, date TBD, we will offer an on-premise version until then we do offer a Log File Delivery service. We can collect the data and provide access  for use with Webtrends on-premise software.



If you need a on-premise version, please let us know. Customer demand *always* has a tendency of accelerating schedules.



Where can I find documentation about this?

Check out the links on the right side of the page.



Where should I post feedback or ask a question?

Please start a discussion on this site. We are regularly monitoring and participating in discussions in this community, as well as the community at-large.